Using AI to Adjust Your Marketing and Sales in a V..

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Using AI to Adjust Your Marketing and Sales in a Volatile World | ##marketing

Using AI to Adjust Your Marketing and Sales in a Volatile World

Using AI to Adjust Your Marketing and Sales in a Volatile World

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer journey. These firms ar

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